Crystal Sacca is the co-founder of Lowercarbon Capital, and a partner at Lowercase Capital where she co-led early investments in Uber and Blue Bottle, among others.
When selecting and advising portfolio companies she often relies upon her prior career as a globally renowned advertising creative helping outfits like Audi, Intel, Barclays, HBO, Sprint, and even Napster speak to a worldwide audience with thought-provoking wit. Her time in advertising was hallmarked by a Cannes Lion, Two Gold Cannes Cyberlions, some One Show Pencils, and a pile of ADCs, D&DADs, Kellys, Andys, Effies, Webbys, and ADDYs.
You might also know Crystal as the New York Times Bestselling co-author of “The Essential Scratch & Sniff Guide to Becoming a Wine Expert” and “The Essential Scratch & Sniff Guide to Becoming a Whiskey Know-It-All.”
When not investing in startups, Crystal can be found using her talents as a designer, artist, and storyteller to advance progressive and philanthropic causes, including the fight for access to clean water, solutions to the climate crisis, an end to mass incarceration, and the rights of women and girls. On top of all this, she is a trained Muay Thai fighter, certified yoga instructor, winemaker, artist, and mom to three daughters under seven splitting her time living in a blue state and a red state.
You can read more about Crystal and her work outside of Lowercarbon Capital at crystalenglishsacca.com.