Sucking up CO2

Founded: 2020

HQ: San Francisco, CA

Carbon-chugging cooling towers.

Big Picture

Current levels of CO2 in the atmosphere are catastrophic despite making up only 0.04% of its matter. This makes capturing and removing it tricky. Enormous amounts of air and water must pass through chemicals that bind directly to the CO2 molecules. Fortunately, millions of cooling towers globally already move large quantities of air and water every day, just not for carbon removal. At least, not yet.

How it Works

Noya piggybacks on existing cooling towers for distributed CO2 removal. Rather than wastefully venting water and air, simply tweaking a tower’s plumbing enables tons of daily CO2 capture without impacting the tower’s original purpose. Noya handles the costs of the equipment, installation, and CO2 distribution, but splits the profits generated from selling CO2 with the cooling tower. It’s like Airbnb for CO2 removal.

Unfair Advantage

Noya can turn billions of dollars worth of existing infrastructure into CO2 sucking machines at a small fraction of the capital and land needed for typical DAC plants. The non-toxic chemicals used to convert ambient CO2 into food- and lab-grade purity CO2 that fetches a price many times the cost of production. At scale, they can even convert CO2 into valuable chemicals and permanently sequester it.


Gigaton of CO2e

potentially removed annually by 2030


Josh previously worked on large-scale engineering projects and enterprise sales with Tesla, Harley Davidson, and Labdoor. He holds a BS in chemical engineering from MIT.

Follow: @joshsandtoes


Daniel is a mechanical engineer who previously worked on AI and robotics with Nod Labs and rLoop. He holds an MS in mechanical engineering from SDSU. 

This startup uses the cooling towers on buildings as carbon capture devices

Fast Company

Noya Labs turns cooling towers into direct air capture devices for CO2 emissions