Sucking up CO2

Founded: 2020

HQ: San Francisco, CA

Capturing carbon with carbon.

Big Picture

Current levels of CO2 in the atmosphere are catastrophic despite making up only 0.04% of its matter. This makes capturing and removing it tricky. Enormous amounts of air must pass through chemicals that bind directly to the CO2 molecules. Then, massive heaters are used to get captured CO2 out of the chemicals that separate them from the air. At least, that’s how it usually works.

How it Works

Noya’s direct air capture system uses materials made from activated carbon that is soaked in a blend of CO2-capturing chemicals. These materials are electrically conductive so that CO2 can be released without the heat losses and energy inefficiencies many other approaches suffer from. Their approach is modular in nature, meaning additional monoliths can easily be added to scale up a system.

Unfair Advantage

Noya’s approach leverages abundant materials and an ingeniously simple regeneration process to reduce energy requirements and overall system costs dramatically. Their approach lends itself to mass manufacturing and rapid deployment, paving the way to a positive feedback loop of increasing scale and decreasing costs.


Gigaton of CO2e

potentially removed annually by 2030


Josh previously worked on large-scale engineering projects and enterprise sales with Tesla, Harley Davidson, and Labdoor. He holds a BS in chemical engineering from MIT.

Follow: @joshsandtoes


Daniel is a mechanical engineer who previously worked on AI and robotics with Nod Labs and rLoop. He holds an MS in mechanical engineering from SDSU.