Slashing CO2

Founded: 2015

HQ: Stockholm, Sweden

Automated carbon footprint reporting.

Big Picture

Today, carbon reporting is notoriously inaccurate and cumbersome. Performed mostly by consultancies and non-profits, accurate reporting can run in the hundreds of thousands of dollars per year As a result only 5,000 out of 200m companies worldwide measure their impacts at all. Yet, as regulations and investor demands grow, emissions reporting is becoming core business infrastructure.

How it Works

Normative automates sustainability reporting, helping corporations more accurately tabulate their emissions for every product, service, and transaction. Normative integrates a company’s internal systems with external databases to generate real-time calculations of Scope 1, 2, and 3 emissions (among other ESG metrics) across a business’s full scope of operations and supply chain.

Unfair Advantage

Normative makes sustainability reporting seamless and 10x cheaper. This makes it accessible to small- and medium-sized enterprises, as well as large corporations who want or need to actively monitor their footprints. This also positions Normative to provide insights to customers about reducing and offsetting emissions, moving them toward true net-zero. 


Kristian previously worked at Oxford’s Future of Humanity Institute. He has a background in mathematics, philosophy, and AI.


Kasper is a serial entrepreneur who previously co-founded companies like Podio, kost kbh, and Peakon, recently acquired for $700 million.

Normative closes a $2.1M seed to help companies automate carbon reporting